Revitalizing Kent County Public Library

Kent County Public Library's visual identity was outdated and no longer resonated with its diverse community. A comprehensive rebranding journey was undertaken to create an inclusive and distinctive brand that reflects the library's role as a dynamic community hub. Through deep exploration and iterative design, a bold new logo, vibrant color palette, and accessible typography were developed, honoring the library's traditional roots while positioning it as a modern, welcoming space for all. This revitalized brand now effectively communicates KCPL's commitment to serving the entire Kent County community. Live site launching soon...